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Cardigan changing its name to Jumper for Save the Children’s annual fundraiser

15th December 2016 @ 8:00 am - 17th December 2016 @ 11:55 pm


As of Thursday (15th December) the ancient and woolly-full town of Cardigan will officially change its name to ‘Jumper’ to celebrate Save the Children’s annual Christmas Jumper Day which is taking place on Friday 16th December.

Mayor Clive Davies and councillors agreed unanimously to change the town’s Anglicised and Welsh names to ‘Jumper’ and ‘Siwmper’ , espectively, from the 15th December up until Christmas Day.

Not only are the 4,000 residents of the newly named Jumper set to ditch their usual day-to-day dress and pop on a festive pullover, the town’s pet pooches, policemen, the local swimming team . . . and even a couple of sheep are getting involved in the knitting action.

The name change will take place at a press conference on Thursday 15th December, where a new knitted Christmas jumper will officially replace the infamous knitted cardigan, the official symbol of the town.  Local businesses, primary and secondary schools and the town castle will all be officially changing names to ‘Jumper’ too.

Cardigan’s Mayor Clive Davies said “We have been known as Cardigan for hundreds of years but we felt now was the time to rename the town for such an important cause. The council is 100% behind the move and the whole town is set to mark the occasion in Jumper on Friday 16th December. Apart from raising money for a worthy cause this has really put Cardigan on the map – we are doing something fun and silly for Save the Children.”

The local WHSmith store is also having a ‘jumper takeover’ and selling Teddy Bears wearing their very own Christmas jumpers, which are £4.99 with a £1 donation to Save the Children.

And it’s not just the residents of Jumper that are getting silly for a good cause. Carmarthenshire-born classical singer, presenter and actress Shan Cothi teamed up with the charity in Wales to knit a festive jumper for her beloved Welsh Cob, Caio.

The charity announced the challenge on BBC Radio Cymru’s Bore Cothi programme hosted by Shan Cothi, asking the public to knit six-inch squares that would then be sewn together to create an exclusive  Christmas jumper for Caio the horse.  And the idea definitely captured the imagination of the Welsh public as hundreds of squares were sent from all corners of the country as well as donations. The local Swansea branch of Save the Children certainly embraced the challenge and knitted tens of squares for the cause.

The jumper was presented to Shan Cothi on her programme and she was thrilled with the end product: “I had no idea what to expect when I opened the parcel and I was amazed by the colour and cratmanship that had gone in to making the jumper with knitted squares decorated with snowmen, Christmas trees, Save the Children’s logo and even ‘CAIO’s name.  It even had arms to go around his legs! It I love it!”

All money raised by sticking on a daft sweater, signing up at christmasjumperday.org, and donating £2 to Save the Children (£1 if at school) will help save children’s lives, and give them  the chance to have a brighter future.

Mary Powell-Chandler, Head of Save the Children Wales said “People do incredible things every year for Christmas Jumper Day but this is an exciting first – a town changing its name for this important cause and a ‘horse jumper’ It doesn’t get much sillier than this, and all for a serious cause. We’re so grateful to everyone in the town for getting involved and to Shan and Caio, BBC Radio Cymru listeners, our branch members and the public who all donated squares towards making this exclusive horse jumper to raise awareness of Christmas Jumper Day.

“All money raised on this Day could give a child living in a refugee camp clothes to keep them warm through winter, help us buy nutritious food for their entire family, or set up a safe space to give children the chance to be children again. It could also help us bring essentials like healthcare, education, protection and food to the millions of children around the world who are missing out on the most basic support and give children experiencing poverty in Wales a better future. I know the Welsh public will get behind Christmas Jumper Day as they do every year. It’s a fun and silly way to help solve some very serious problems!”


Pictured: Hope Dowsett and Samba Ndong from Small World Theatre


15th December 2016 @ 8:00 am
17th December 2016 @ 11:55 pm
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Cardigan Town Council


Cardigan Town
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